Today I interviewed recruiting industry legend, Bob Marshall on How to add a new industry specialty to your office and Neil Lebovits on how to use the internet to market your recruiting business and have those who hire reach out to you with their openings.
You can listen to the entire 35 minute call here,no registration, no strings attached. It's that good! You can also download the audio in MP3 if you like.
Here are a few tips Neil shared on Internet Marketing:
The traditional web site we all have developed is largely ineffective because most visitors don't buy or call you when and if they find your site. To convert these visitors you want to "capture" their email addresses on your website by giving them a free special report, a free video or audio training.
Once you capture their email address you can then market to them via email to stay in touch with them and establish yourself as an industry expert in your niche. An example of what a page like this would look like is my site . This is a strategy to get you in front of people in your niche continuously. For more details, listen to the call.
Here are a few of the tips Bob Marshall shared on establishing a new industry specialty:
Continue reading "Recruiting Firm Owners: How to Market Your Firm to Get Clients Calling You!" »


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